WHEN A HORSE GALLOPS DO ALL 4 HOOVES LEAVE THE GROUND AT ONCE?
Eadweard J Muybridge was an early pioneer of the moving image. In 1872 the Governor of California hired Muybridge to settle the question of whether or not when a horse gallops, all four of its hooves are simultaneously off the ground.
Muybridge tackled the problem by photographing the movement of a horse using twelve cameras triggered by threads as it galloped past. In doing so Muybridge proved that it is true that all four hooves leave the ground at once and he went on the create all kinds of weird and wonderful moving pictures which he showed to people with a machine of his own invention called the zoopraxiscope, an early form of movie projector. You’ll find a few more of his moving pictures below.
What Eadweard J Muybridge did was astonishing at the time, and it illustrates the approach we’re taking at New Forest Film Co.
Testing and learning is central to what we do. We’re looking for answers just as Muybridge was. We want to know whether our stories are doing what we intend. We want to experiment and discover truths, and we want to constantly improve ourselves. All of which is why we’re applying Agile Process to film and TV production.
Just as Muybridge did, we embrace Tech Innovation. We are, of course, captivated by the creative potential of new technologies, but we’re also dedicated to using technology to reduce time and cost, to communicate more quickly and cleverly, and to create and test prototypes of our films and TV series. AI is going to radically change the creative industries in short order, and we’re quite OK with that.
Muybridge’s moving pictures were a sensation at the World’s Fair in 1893, charging admission for what is considered the world’s first cinema as a result. What he created had never been seen before and word spread around the world. It’s this kind of Word of Mouth that we care about most, the kind of that is earned and deserved. For us that’s our idea of marketing.
In 1894, Muybridge discovered that a drama critic known as Major Harry Larkyns might have fathered his son, and upon tracking Larkyns down said, “Good evening, Major, my name is Muybridge and here's the answer to the letter you sent my wife", where upon he pulled out a gun and shot him dead.
You might think that this is where we and Muybridge part company, and you’d be right, of course, except to say that if Larkyns had figuratively deserved Muybridge’s reward for his efforts (he didn’t) then we would have wholeheartedly agreed with his actions. It’s because we believe in what we call Talent Equity, the idea that all talent working on our films and TV series in all roles, senior and junior, young and old, should have a share in both the responsibilities and the proceeds of production. We think everyone is incentivised to do their best if what they do makes a real difference and they are genuinely vested in the outcome.
So that’s our approach: Agile Process, Tech Innovation, Word of Mouth and Talent Equity. They’re our four hooves that are all most definitely leaving the ground at once.